How to Get and Use Testimonials

Angela Wu

Small businesses don't have the same luxury of 'brand-name
recognition' that the big companies have. Thus, we have to
work that much harder to earn our visitor's trust. One way
to build this all-important credibility is to get and use
testimonials from happy customers.

__HOW TO GET TESTIMONIALS FOR AN EXISTING PRODUCT

If your product or service has been available for some
time, then it's not that hard to find out how your
customers feel about their purchase or your service.

1) Unsolicited Testimonials.

Your customer may be so thrilled with your product that
he or she just has to let you know how happy she is. As
a courtesy, you may want to acknowledge her message and
ask for permission to use her testimonial in your
promotions and on your website.

2) Ask.

Don't assume that happy customers will write to you.
Be proactive! For example, you can contact your customers
and ask them for feedback on your product or service. You
can even include an evaluation form with your package to
save time. You'll get both valuable suggestions for product
improvements, and hopefully some testimonials as well.

I've found that customers will often email me with a
question or comment that shows how much he appreciates
my product or service. I answer the email thoroughly,
then follow up with a request for a testimonial.

__HOW TO TESTIMONIALS FOR NEW PRODUCTS OR SERVICES

What do you do if your product is brand-new? You may not
yet have customers, or perhaps your product/service is
something that takes time before results can be seen (for
example, a dog training tutorial).

1) Get a 'Personal Referral'.

Ask colleagues, subscribers, or previous customers
from another product line to attest to your knowledge,
integrity, great customer service, or how your other
product has helped them.

2) Approach a Colleague for a Review.

Find another 'expert' in your target market (*not* a
competitor, though!) and offer him or her a complimentary
copy of your product for review. This has two advantages:
first, you'll get constructive feedback about your
product from someone in your field... and secondly,
you may get a testimonial from it.

Testimonials from 'experts' certainly helps to add
credibility to your offer. However, try to get customer
testimonials as well - it helps to show that you have
happy customers, not just happy colleagues. :-)

3) Make a Special Offer to Your Target Audience.

For example, you could offer the first 20 people to
contact you a free or discounted copy/sample of your
product in exchange for feedback and a testimonial (if
they feel it's warranted, of course).

__A FEW PARTING TIPS...

* Use real testimonials. They have that genuine 'ring' to
them.

* Don't 'polish' or edit to an extreme. Let the testimonial
speak for itself.

* If possible, add credibility by including a name, email
address or URL, your customer's state or province of
residence, or even the customer's company name, job
title, etc.

* Longer testimonials often have more 'impact' than short
ones. Many testimonials can easily be edited to read:

'...truly amazing...'
'...gorgeous...stunning...'

On the other hand, a longer testimonial can be far more
persuasive:

'I was initially reluctant to order any type of jewelry
online ... but I was thrilled when I got my bracelet!
It's gorgeous, one of the most stunning pieces I own.
Thank you so much for your wonderful catalog, and for
your excellent service. I'll be back!'

* Use specific testimonials, whenever possible. Details
make a much 'stronger' or more persuasive testimonial.
For example, 'I love your book!' is not as effective as:

'It's been six months since I purchased your highly
motivating book. I started a new exercise program that
I've stuck to now for 5 months and at 46 years of age,
I have never been more fit in my life. I feel great,
and as an added bonus I've even lost 10 pounds. Thank
you so much. I love your book!'

You can find additional tips in the article, 'How to Harness
the Power of Testimonials', available at
http://onlinebusinessbasics.com/articles estimonialtips.html

Don't be shy to seek and display testimonials -- they're
a valuable asset for marketing your business, and they help
to convert prospects into paying customers.


__________

ABOUT THE AUTHOR:
Angela is the editor of Online Business Basics, a practical
guide to building a business on a beginner's budget. It's
a proven hit with beginners, for the down-to-earth style
and loads of instantly useable tips! For details, visit
http://onlinebusinessbasics.com/article.html
OR request a series of 10 free reports to get you started:
http://onlinebusinessbasics.com/freereports.html


The faith of the children of Lir
Paul Gibney

This haunting story has inspired Celtic jewelry makers for many years now as the swan theme embodies traditional Celtic designs and Celtic symbols.

A long time ago in ancient Ireland lived an Irish Chieftain named Lir. He was married to Aobh daughter of King Bodhbh (also called Bov the Red) of Lough Dergh. They had four beautiful children; Fionnula, Aodh, Fiachra and Conn. Unfortunately Aobh died giving birth and Lir was devastated with grief.
When King Bodhbh heard of Lir's loss he offered another one of his daughters to Lir in marriage. Lir choose Aoife as his new wife and stepmother to his children. At first, all when well with the marriage, Lir doted on his four children. Soon Aoife became intensely jealous of her stepchildren. She even pretended to be sick for a whole year in order to look for special attention. One day Aoife told the children that they we going with her to visit there Grandfather King Bodhbh, as they had done many times before. Along the way they stopped at Lough Dairbhreach (lake of the oaks) and Aoife ordered the children to wash themselves in the lough. Once they were in the water, Aoife cast a magic spell turning the four children of Lir into beautiful white swans. Fionnuala cursed her but implored her to put some limits on the spell. Aoife regretting what she had done agreed to allow them keep their beautiful singing voices. But the spell still imposed a harsh sentence on the swan children. They were to spend 300 years on Lough Dairbhreach, 300 years in the Straits of Moyle and the final 300 years at Erris. They spell would only be broken when they heard the first bells of Christianity and when a King from the north marries a Princess from the south.
When King Bodhbh found out what Aoife had done to the children of Lir, using a Druids rod he turned her into a "Witch of the air". As the legend goes Aoife still blows in the howling wind and her screams can be heard when a storm blows.
Over the years Lir and many others continued to visit the swan children. They listened to their enchanting, magical singing that was said to calm even the most savage beast.
Over the 900 years of the spell they faced extremely harsh weather conditions. Near the end they traveled to Inish Gluaire where they first heard the Christian bells and met a Christian missionary called St. Mochaomhog. They told him of their plight and that they were the children of Lir. At this time a King from the north King Lairgnean was due to wed Deach, a daughter of the southern Muster King. King Lairgnean had heard of the swan's lovely singing voices and wanted to give them to his wife as a wedding present. But while King Lairgnean was trying to capture the swans he touched one of them and the spell was broken. The swans turned back into their human form, but they were very old and
Withered looking. Fionnula the oldest asked St. Mochaomhog to baptize them and soon after they died. They were buried the same way they lived, together. Later that night St. Mochaomhog dreamed that he saw four beautiful white swans flying over the sea straight up to heaven.
This beautiful Celtic myth has inspired Irish gifts makers over the years to create wonderful works of art. Many Irish jewelry manufactures have incorporated the 4 swan theme into many stunning pieces of children of Lir jewelry.


Paul Gibney is a co-founder of http://www.claddaghstore.com one of Ireland largest online Celtic Jewelry Stores.

Expand Your Market Dramatically

Richard Bolduc

Are your marketing efforts limited to your target market?
One of my "Front Page" customers came to me with his dilemma.
His name is Thomas F. Seymour and he owns the Gold Link.
Through the advice I gave Thomas you can dramatically expand
your market. First, I must outline the problems he had expanding
his market.

Thomas F. Seymour sells gold jewelry for an internet lowest
price of $10 per gram at www.tgoldlink.com. His business
achieved front page placement in all the major search engines,
with over 20 different set's of keywords pertaining to gold
jewelry. He has several marketing virus's and articles circulating
in his target market. He posts ads religiously in jewelry related
ezines, newsletters, and in jewelry discussion forums. In other
words he is now making money, from his target market. The
income kind of levels off though, and he needs to know how to
increase his income and expand his market.

Now, let's say, he would like to get exposure in front of the
Internet crowd that spends their time looking for free stuff.
"FREE" is always in the "top 5 most searched word in the
internet search engines" list. However to post in those areas
would be considered spamming because, well, he sells gold,
he is not a freebie site.

Okay, what about expanding his jewelry site to include posts
in the huge target of internet marketers, ton's of discussion
forums. Most successful Internet marketers can afford his
products. So many marketing ezines allow free ads. There are
more ezines with "internet marketing" as a topic, than any
other topic. But to post an ad for jewelry in these marketing
e-zines, it just wouldn't happen. Your product or service needs
to fit a certain niche to be discussed or submitted to any topic
related ezine or discussion group.

So how do we break those barriers? It's quite simple really,
in the case of the Gold Link. His solution was as follows for
those 2 examples above.

First, find a free product that you believe in. Offer it from
your site as a thank you for signing up to your mailing list.
In The Gold Link's case it's a free cellphone. Now he can post
an ad in any freebie listing place to the effect that the Gold
Link is giving away free cellphones. Ton's of free ad space in
all the ezines with free stuff as a topic. Plus it grows his
mailing list.

Second, get involved with a marketing package you can
discuss in the marketing ezines and forums. In Gold Links
case he signed up for Startblaze, nomorehits, and ezytraffic
and several more. I then wrote a special Traffic Magic report
about how to automate the credit building process in these
programs. He gives the report away free through an autoresponder
trafficmagic@tgoldlink.com. This report was so effective and it
intrigued so many marketers that they had to go check him out
some bought gold. It allowed him to expand his exposure into
the internet marketing crowd. It allows him to submit his ads
to the internet marketing ezine community.

Be creative and you can go "on and on" about "how to get into
other target markets," but those examples should help point
the way for some of you who are hoping to expand their market.

Richard Bolduc, webmaster for
The Rhinos Web, a featured speaker and the well known author
of "Front Page, Webmasters Guide to the Search engines."
Find Out WHY Every Website YOU Submit CAN Land on the Front Page.
Results Shown Here. http://www.rhinosweb.com/frontpage.html


The Nitty Gritty to Soccer Safety
Rebecca Blain

By Rebecca Blain of
http://www.everything-soccer.com

As soccer is one of the most well loved sports on Earth, many children and adults are lured into participating in playing on a daily basis. Due to this wide spread popularity, soccer injuries are very common.

With over 80,000 adults and children going to emergency rooms every year as a result of soccer, knowing the safety rules is vital. When playing and watching, there are certain things that you should always be aware of so that you and your teammates or family members are not among those hurt through either playing or watching. There are several categories of safety rules that you should be aware of. These consist of the following:

• 
  
• On Field Safety
• 
  
• Goal Safety
• 
  
• Stadium Safety
• 
  
• Equipment
• 
  
• Weather Safety
• 
  
• Miscellaneous Accessories
• 
  

On Field Safety

Of all of the categories, on field safety is the one that players are constantly aware of. This is where most children and adults are injured. Whether it is a sprained ankle from tripping over the ball, collisions, and other accidents, there are several things that you can do to prevent injury. Sprained ankles are one of the most common soccer injuries, as there is a great deal of foot work involved.

These injuries can be avoided by using a slight amount of caution when passing or receiving the ball, as well as taking care when running down the field. Proper foot position when handling the ball is one of the most effective ways at preventing this type of injury. Unfortunately, accidents will happen, regardless of how careful you are. By being diligent, you can make certain whatever injuries you sustain are minor and should not interfere with future game play. The key rule to preventing injuries on the field is to always be observant. Know where the ball is and know who is around you.

Goal Safety

Whether you are the goalie, or a player on defense, the goal can occasionally become a safety hazard. In most instances, collisions with goal or goalie are caused by lack of observation. Whether you trip and fall into the goal posts, or hit the goalie by accident, you need to make certain that you are always watching where you going when moving in to score. Not only can this action cause injury, it can also get you carded which could potentially have you removed from the game.

Another point to consider when shopping for 8 x 24 soccer goals, is to consider goals with rounded posts instead of square posts. When colliding with a post, you're more likely to skip off a rounded one and avoid serious injury.

Stadium Safety

For parents, guardians and friends, there are a few stadium safety tips that tend to be neglected when the subject of soccer safety comes up. Occasionally a player can lose control of the soccer ball, and it enter the stands where you are observing the game. Injuries due to being hit with the ball, or any other piece of equipment that flies your way, can be easily prevented by making certain you pay attention at all times.

Running through the stands, or through the player's area can be dangerous to you and others. As a rule, common sense is the best safety precaution you have. If it involves doing something that could harm yourself or others, such as walking over the back of the bleachers, climbing over people and tall benches, it should be avoided for your sake and others.

Equipment

Without soccer safety equipment, all of the in game rules would be ineffective. Shin guards, cleats, jerseys and proper fitting shorts and socks all work together to ensure that every player can enjoy the game without being at high risk of injury. Shin guards are used to prevent bruising or breaking of the lower portion of the leg, where cleats and soccer balls are highly likely to hit you. Without these, such as lotto shin guards, you put yourself at high risk.

Wearing a proper pair of cleats, such as the ones designed by Nike, gives you more grip into the turf. This grip helps to prevent sprains and breaks in the ankles. These shoes also give your feet adequate protection from other pairs of cleats and impact with the soccer ball.

Proper fitting clothing, ranging from the jersey, shorts and socks, contribute to player comfort. This is important, as distractions from the game can lead to injuries to yourself and others. It is always advisable to wear your proper jerseys to practice or to games. Specially designed jerseys and shorts are designed to handle the rigors of soccer. The fabric in particular is designed to stand up against grass stains as well as be comfortable.

Weather

One aspect of soccer safety that is forgotten by many players and parents is weather conditions. Playing in the rain can be a fun, invigorating experience, treasured by players for years to come. Despite this, playing in muddy conditions is dangerous. The slipping and sliding that creates a great deal of the enjoyment taken from playing soccer in the rain leaves room for a wide variety of different injuries. If you choose to play soccer in the rain, make certain you take every precaution possible, from wearing cleats, guards and your protective gear.

When a full fledged storm comes up, complete with thunder and lightning, game play should be ended immediately. A soccer field is the worst place to be in the middle of a lightning storm, and parents as well as players have been killed or maimed by lightning. If lightning is spotted and your referee does not end the game, you should still leave the field as soon as possible.

Miscellaneous Accessories

Before you play soccer, you need to make certain that you are not wearing miscellaneous accessories such as earrings, anklets and other pieces of jewelry that could be broken or cause harm. Earrings in particular are prone to being torn from earlobes when contact is made with a soccer ball. By removing these pieces of jewelry and other items of this nature, you can help prevent injuries to yourself that could be disfiguring. If you are considering getting piercings and you play soccer, you may want to consider planning to have your piercings done when the soccer season is over.

If you keep all of these things in mind while playing or observing soccer games, you should be able to enjoy the sport while being at low risk of injury.

Rebecca Blain is a professional and hobbyist writer who enjoys taking care of her Siamese Fighting Fish and educating people about soccer cleats which you can read about here:
http://www.everything-soccer.com/replacement-soccer-cleats.html

The Long And Flavored History Of Jewelry

Sher Matsen

There is virtually no difference between costume jewelry and antique jewelry. Costume Jewelry dates back to the 1930s. By the definition of antique that would also make it antique jewelry. However, most jewelry experts have come to agree that antique jewelry predates the 1930s.
Costume Jewelry came into being in the 1930s as a cheap disposable jewelry meant to be worn with a specific outfit, but not meant to be handed down through generations. It was intended to be fashionable for a short period of time, out date itself, and then be repurchased to fit with a new outfit purchase, or with a new fashion style. It became available in large quantities during the 30s.

Cheap jewelry also existed prior to the 1930s. Paste or glass jewelry as far back as the 1700s. The rich had their fine jewelry duplicated for a variety of reasons, using paste or glass stones. By the mid 1800s with the growth of the middle class there were now different levels of jewelry being manufactured using fine, semi-precious and base materials. Fine jewelry of gold, diamonds, fine gems such as emeralds and saphires continued to be made. Jewelry from rolled gold, which is a thin layer of gold attached to a base metal, entered the market for the middle class. This jewelry was often set with semi-precious gems such as amethyst, coral or pearls, and was much more affordable. And then there was jewelry that most anyone could afford, consisting of glass stones and base metals made to look like gold. All three types were intended to be passed down to future generations.

There are usually clues that can help one identify what era a piece of jewelry is from. Style, material, the type of piece. For example dress clips came in in the 1930s and were out of style by the 1950s. Jewelry reflects styles, designs, colors and stones of the era. For example from 1910 to 1930 silver was the favorite color for metal, so jewelry was found in platinum, white gold, silver or a base metal colored to look like silver. By World War II, gold was popular again but in short supply, since it was vital to the war effort. What gold was available was made into very thin sheets and usually bonded to silver (called vermeil) before being turned into jewelry. By the 1930s rhinestones popularity was ever increasing in Europe. It was not available to the Americans until the 1940s. As a result, many of the pieces from this period tend to feature lots of metal and a single stone or a small cluster of tiny rhinestones.

Today is certainly not much different from past times. We still have fine jewelry, semi precious jewelry, and of course costume jewelry available to us. Costume jewelry can add the finishing touch and show your fashion sense. Costume Jewelry styles of past years are now becoming very fashionable and many are being reproduced. Even with costume jewelry there is a difference in quality. Many of the new pieces do not have the vibrance in the stones or the weight of the older pieces.

Antique and vintage costume jewelry are both fun to collect and fun to wear. No longer is costume jewelry simply "collectable." It is "in style, and " "fashionable," and a terrific conversation starter. Dress to impress!

© Copyright Sher Matsen, All Rights Reserved.


© Copyright Sher Matsen, All Rights Reserved.

About the author:
Sher has been serving customers for over 20 years, providing affordable estate jewelry, and a wealth of information on jewelry, fashion, designers, and beauty with on staff industry professionals. Please visit us at Estate Jewelry International.


Six common criminal types and how to avoid them
Scott Shaper

"An ounce of prevention is worth a pound of cure" that saying is as true for crime, as it is for health. After taking literally thousands of reports over the years I spent as a police officer; I found that a lot of crimes that had happened could have been prevented. The easiest and most effective way of dealing with crime is not be a victim of it in the first place. This is easier said then done, and no matter how cautious you are you can still be a victim. Nothing will give you a 100% guarantee; however, there are things you can do to at least limit your odds of being a victim. But first; you have to know what you are preventing yourself from, in order to know how to prevent against it. This article will in general show you some of the common criminal types, and give some suggestions on how to avoid them. I have made up my own classifications for these people based upon my experience as a police officer.

Passive thieves:

Passive thieves are those who steal but are not aggressive towards their victims. They prefer their victims not to be around. These people usually are the ones who will break into your car, home, business etc. They are impulsive and really do not think much about the penalties they will face if they get caught. Sometimes they pre plan to do a crime, but other times they see an opportunity and go for it. For example: a thief is walking through a parking lot and sees a laptop sitting on the front seat of a unoccupied vehicle. Next thing you know the window is smashed and the laptop is gone. Now the thief didn't preplan to take the laptop, or to target that particular vehicle. They just saw an opportunity and went for it, without even thinking for a second about who the victim is, or what will happen to them if they get caught. Some of the common items they steal are cash, checks, credit cards, purses, laptops, or if they break into your home they will also target: desktop computers, TV's, VCR's, DVD player, tools, jewelry, basically anything they think they can turn into cash. These types of criminals are some of the easiest to deal with from a preventative nature. Because they are always looking for an easy opportunity, your best defense is not to give them one. Some of the common things people (potential victims) inadvertently do which create easy opportunities are listed below.


�Leaving their keys in the car

� Leaving the house unlocked

�Leaving the car unlocked

�Making it obvious that they are gone for an extended period of time.

�Leaving valuables in the car that are in plain view

� Leaving their vehicle running while unattended

� Leaving their purse in the shopping cart while shopping

These are just a few examples to give you the general idea. In my book "Crime Awareness 101" I cover the above bulleted items in much greater detail. I also break down 11 specific crimes and give more preventive tips, and I include what to do after the fact.

Aggressive thieves:

These types of criminals are much more dangerous and much harder to prevent against. They mostly focus on doing armed robberies, and expect their victims to be there. They are violent in nature and very unpredictable. They care nothing about the victim, and lately it appears that they are more then willing to kill. The do pre plan their crimes somewhat but not usually very well, their main tool of control is their intimidation, and the weapon they carry. Even without a weapon they can be dangerous and will fight ferociously. They usually wont stay around long if they are just robbing a business, or an individual on the street. However; if they take the victim somewhere or get into get them in a insolated area, then the crime may turn to rape, aggravated assault, or murder. Here are some activities which may invite this type of problem.

�Not being aware of you surroundings

�Being alone late at night, or in unsafe areas

�Displaying large amounts of cash or valuables

�Working at convenience stores, or gas stations.

�Letting people in your home that you do not know.



In my book "Crime Awareness 101" I give detailed explanations about the above bullets, and what to do about it.

Passive Assaulters:

These are your date rape type. They are not actively aggressive however they are sneakier. They preplan their attacks, or take advantage of someone who has put themselves in a vulnerable position ( for example someone who is passed out from intoxication or drug use). They will appear to be your friend and then slip something in your drink (date rape drug) to knock you out, where they can then take advantage of you. The unfaithful business traveler can also fall victim to these criminals. Only this time it will be an attractive female who acts as if she is attracted to him. When they get alone she will slip something in his drink to knock him out and then rob him. Usually the unfaithful business traveler is too embarrassed to report this type of crime so you don't hear about it much. The date rape criminal is the one you need to be concerned about. In my book "Crime Awareness 101" I give a complete explanation on date rape and what to look for including the following topics:



�Potential date rapist behavioral signs that should raise a red flag

�Circumstances that are favorable to this crime and how to avoid them

�Preventative tips for both rape and date rape

�Suggestions of what to do when confronted with a rapist

Alcohol induced troublemakers:

These types of people are normally pretty descent people, but when they drink they become a monster. We had one person who was huge, strong as an ox, and when he drank look out it was going to be fight night. We would always have to wrestle with him, once we had him cuffed and in the back seat of the car. He would sit and smash his head against the plastic divider so hard that he would cut it open, and then off to the hospital we would go. Once he got into a cell he would do the same thing against the cell wall cutting his head open and again off to the hospital we would go. Usually arresting him meant a fight, two trips to the hospital, and having at least three officers tied up for hours. Yet when he was sober he was the nicest guy, alcohol just made him extremely violent. Of course he mixed a few drugs in there too, but alcohol was the main cause for his violence. You will encounter these types at the bar, sporting events, large parties, and unfortunately sometimes weddings. The best defense against these types is just stay clear of them, and don't get into any confrontations with them.

Silent Assaulters:

These are typically your domestic violence types. They are outwardly pretty meek and mild, where most people that know them outside of the home would never think they are domestic abusers; however, inside the home structure they are very controlling, and that control is enforced through physical assaults and psychological degradation. I remember one incident where a woman was severely beaten by her live in boyfriend. She was surprised that she ever got into this situation. She stated that she was an educated professional woman, and her abuser was a well educated man making a six figure income. According to her, he is kind off a geek that nobody would give a second thought of as far as being a threat. However, he beat her so badly that she was hospitalized with a closed head injury. It's very important to really know the person you are getting involved with. Many times red flags will appear early in the relationship that are signs that the person could be a domestic abuser. I have written a complete section on domestic violence which is covered in my book "Crime Awareness 101." In that section I talk about what to look for, preventative measures to take, the cycle of violence, plus what to do when you are a victim. I also list numerous support groups and other resources.

Thinkers:

These are criminals who are better known as con artists. They pre plan their scams and are usually very good at them. They are normally non violent, very good at getting your trust, and talking their way out of situations. They offer free trips, discounted services, money, etc- whatever they offer its just front to get you interested, in the end they are going to take your money. They may also pose as your Medical Insurance carrier, Bank, Credit Card Company, etc, and con you into telling them your personal information. These con artists attempt their scams in person, over the phone, and through the internet. In my book "Crime Awareness 101" I wrote a chapter on scams which list some of the more common scams and what to look out for. In the members area of my website http://www.crimeawareness101.com I list, and consistently update even more scams.



About the author: Scott Shaper is a former police officer with over fourteen year's law enforcement experience. He is also the author of the book "Crime Awareness 101", and the operator of the website http://www.crimeawareness101.com. Visit his website for more crime prevention articles and information about his book.

Why You Need A Display Case

Antigone Arthur

Why You Need A Display Case

Some people are under the impression you need to own a retail shop to have a display case. While commercial display cases (like commercial pet display cases) are popular, many people often have one in their home. Why? Most of us have valuables stashed away somewhere in our homes.

These may include coin collections, doll collections, antiques, rifles, knives, military paraphernalia and more. Unfortunately many of us also have a habit of piling these items in trunks, storage or boxes in the basement. Now, that isn't a very nice way to show off your collectibles is it? In fact, it is the perfect way to help them collect dust.

Collectibles and Cases

There are many reasons to have a display case in your home. The most important reason is to show off your collectibles. In fact, the most common reason people own display cases in there home is to show off valuables and other collectibles. Fortunately there are hundreds of display cases you can choose from to display your favorite memorabilia.

Think you have to invest too much time and energy to do so? Think again! Setting up a display case is easy, and inexpensive when you know what to look for. The first thing you'll need to decide is the kind of display case you want. There are many to choose from. Many people opt for a specialty display case.

These include:

• Die cast or car display cases
• 
  
• Flag display cases (military flag burial cases)
• 
  
• Football jersey display cases (and other sports memorabilia)
• 
  
• Jewelry display cases
• 
  
• Sword display cases (and knife cases)
• 
  
• Wooden display cases
• 
  
• Bakery display cases

You can even have a custom display case made if you own a valuable and unique item you want to display. Of course, you may not want to put all the collectibles you have at your home on display. Chances are however you have at least one family heirloom or prized possession you have considered showing off more than one time. This is the kind of item you need a display for.

Deciding The Right Spot for Your Display

Not sure where to put your display? No problem! Almost any place is better than the basement or your closet. Many people decide the dining room is the best place for their display. This is very much the case if you have China or other fine or delicate items to display. The den or game room however, may be a better selection if you plan to display your favorite sports memorabilia. Likewise, the living room may be a good place to show off your favorite rifle collection or swords. Truly, where you set your display depends on how many people you plan to show it off to.

In some cases, your kitchen or bedroom may even be the right place for a display. If you plan on displaying some cherished wards or other private mementos, you may decide you prefer to have them by your bedside. The key here is to think about where you want your display before you go and buy one. This will help you decide the right size, style and shape for your display. You can then select the style you want to match the room you plan to show your items off in.

Remember, putting your collectibles on display is far more interesting than bundling them in the closet. There is a reason you collected each item you have, after all. Your guests and family members will enjoy coming over and marveling at your ingenuity and motivation once you do get your items on display. Why not enlist the help of family and friends? You can literally throw a display making party. Get out all the objects you want to show off, then have friend's help you pick out just the right display. You can then have them over again to set up your cherished display case!

Remember, setting up a display case doesn't have to take a lot of time and energy. It can be fun and exciting. You'll pat yourself on the back for a job well done once you are through.

Antigone Arthur is a successful writer providing informative articles on such topics as commercial pet display cases, diecast car display cases and flag display cases.

Pay Per Click Advertising Works If You Do It Right
Jeff Schuman

The fastest way to get your product or service out to the
marketplace is with a pay per click advertising campaign. In a
matter of minutes you can be on page one of some of the most
popular keywords relating to the theme of your website.

A pay per click advertising campaign is easy to start. You will
open an account and deposit some money as a starting balance
with the search engine company that you are advertising with. To
start you enter your site's URL, title and description and bid
on relevant keywords. A site selling jewlery would bid on
keywords such as, "jewelry," "gold jewelry," "silver jewlery"
etc.

When someone searches for "jewlery" the details of your site
appear, in the form of a search result with the URL, title and
description you entered. If they then click on your listing,
your account is debited the amount you have bid on that keyword.

What makes this so effective is that someone who has searched
for your product is already qualified when they come to your
site, which is selling the product or service they are looking
for.

It is important that your keywords are relevant and link to the
page that contains information relating to that keyword.

Also be sure and only bid on keywords for the minimum bid amount
when you are first starting. Generally you can bid as low as .05
cents on lesser searched keywords. This strategy makes it more
affordable for you as you learn how to use pay per click
advertising more profitably. It will take you more keywords to
get the traffic you want, but it will cost you less.

An excellent source for information on pay per click advertising
is payperclicksearchengines.com. You can find out everything
from how to set up your own campaign to the top 10 pay per click
search engines to advertise with. You will find ideas and
articles on pay per click search engine advertising or pay per
click internet advertising as it is also called. Here's that
website:

http://www.payperclicksearchengines.com

The key to pay per click advertising lies in choosing keywords
that people are searching for, but spending the least amount of
money doing it. This will take you some time to develop your own
list of keywords, but once you have done that you are off and
running.

Assuming you have a product or service that people will buy
there is no end to the amount of money you can make. You are
only limited by the amount of websites you want to build and the
time you want to spend managing your pay per click advertising
campaign.

The bottom line is this. Pay Per Click programs allow you to
compete with the big boys in your niche. A targeted advertising
campaigin is a very fast way to get on top of the search engines
without spending hours and hours optimizing your own website
with the search engines.

If you have a small amount of money to get started then there is
no reason not to use the pay per click strategy. As your website
becomes more profitable you can reinvest some of your profits
back into more advertising and more expensive keywords.

This is exciting. You are off and running with your own pay per
click advertising program and making sales that your competition
isn't because you have mastered this targeted advertising medium.

Team-Schuman.com contains the best of everything you need to
make money online. Their pay per click advertising website contains
links to the Top 10 webites to help you start your own pay per
campaign today.
http://www.team-schuman.com/pay-per-click-advertising.html

Attract Media Coverage Without Spending Advertising $$

June Campbell

Advertising is expensive. PR is often low cost or free.
Try these ten tips for attracting free PR to your business. But here is a word of caution. When sending press releases to the media, remember that less is more. The journalist who encounters a press release from your company every week learn to ignore anything with your name on it.

1. Capitalize on an Anniversary
Is your business having a significant anniversary? Tenth year in business? Ten thousandth customer served? Five thousand books sold? Arrange some sort of celebration, draft a press release and contact your local media. You can never tell. You must might coverage from the local newspaper, radio or television station.

2. Donate Something
Does your networking group have draws for door prizes? Offer to donate the prize, then give something that's heavily branded with your businesses name and contact information. Similarly, find out if local charities are engaged in fund raising opportunities. Offer one of your products or services as a prize or to be auctioned.

3. Host a Special Event
Have a Singles Night, a Kid's Night, or a Senior Citizen's Night. Send a press release to your local media. A supermarket did a smashing business following a well publicized Singles Night complete with dancing in the aisles, games and contests.

4. Sponsor Something
Provide sponsorship at a trade show, a convention, a sporting event, or an arts festival. Sponsor a local kid to attend an event in another city. Sponsor a kid's sports team. Offer a scholarship to help a young person attend university. Remember to send the press release.

5. Decorate Creatively
Put up a stunning decoration or window display for the Holidays, or for spring, or fall, or in recognition of some particular event in your city. Then invite the media to take a look. The key is to have something unique or original that'll warrant pictures and video taping.

6. Write Articles
If you're in business, you're an expert on some topic. Write articles on your area of expertise. Submit them to local or national media, magazines, web sites, trade journals or other pertinent publications. Your article should not be a promotion of your business, but should inform readers about a topic of interest. Accountants might write articles on tax tips, for example, or florists could write about plant care.

7. Let Them Know You're an Expert
When newsworthy stories become available, media often look for a local expert for quotes and comments. Contact your local or national media, and let them know you are available to comment on topics within your area of expertise. Suppose your expertise is ecommerce, for example. Next time your local paper has an ecommerce-related story, they just might contact you for a comment. You (and your business) will get some excellent and cost-free publicity.

8. Get T-shirts and Go Public
Decorate t-shirts with your company's logo. Sign up your staff to participate in charity walks and other community events. Ensure that everyone wears the t-shirts.

9. Donate Something to a Local Charity
Donate books, used computers, products or services to a school or charity. In one community, local businesses attracted enormous publicity by organizing an event in which they outfitted adolescent youth from low-income families for the spring prom. Participating clothing shops, beauticians, florists, even taxi companies got in on the act and attracted enormous publicity while doing good works.

10. Publicize a New Product, Service or Research Finding
Have something new to offer? If it's at all unique in your area, write your press release and send it to media and trade journals. Even if you get mentioned in the gossip column of a trade journal, it's still good publicity!

11. Offer Something Unique
Local shops in one community worked together to hold a Men's Night and shortly before the Holidays. Males received assistance in purchasing lingerie, perfumes, jewelry and accessories for the woman in their lives. It was a new concept in the area and a big success. The media loved it.

================================================
How to Write Business Plans, Business Proposals,
JV Contracts, Human Resource Package, More!
No-cost ebook "Beginners Guide to Ecommerce".
Business Writing by Nightcats Multimedia Productions
http://www.nightcats.com
================================================


June Campbell is a self-employed writer. Her work has appeared internationally in print and electronic publications.

The Orca Killer Whale in Pacific Northwest Coast Art
Clint Leung

One of the most awesome creatures in both real life and in Pacific Northwest coast art is the orca or killer whale. Feared many years ago but now loved by millions of people around the world, the killer whale is one of the most prominent subjects for Pacific Northwest coast artists. The killer whale is regarded as the guardian as well as the ruler of the sea because of its sheer size and power. The killer whale is also seen as the best hunter of the sea.

Killer whales are symbols of longevity and romance since they are believed to mate for life. It is said that if fishermen ever injure a killer whale, it will capsize the canoe sinking the fishermen to the Village of the Whales. It is here where the fishermen will be transformed into whales themselves. Whales near the shore are believed to be humans who were transformed trying to communicate with their previous human families ashore. Others believe that killer whales are reincarnations of deceased native chiefs. Some legends claim that the first killer whale was previously a supernatural white wolf that entered the sea and transformed into a whale. Mother Earth painted
markings on the side of the killer whale as a reminder that it used to be a member of the wolf family. Indeed, both the killer whale and wolf share similar characteristics as they both have similar coloring. They both also stay and hunt in family packs. There are also legends that describe the killer whale being able to transform back and forth into a wolf.

Killer whales are thought to be the prey of the mythical thunderbird who is powerful enough to capture and carry a killer whale back to the mountains. The geography of
some parts of the Pacific Northwest coast region is thought to be the result of a legendary battle between the killer whale and thunderbird. The Haida have a legend about a raven finned killer whale who is a whale chief carrying a raven perched on top of his dorsal fin.

The orca or killer whale is one of the most popular subjects of Pacific Northwest Coast art. A piece of Pacific Northwest Coast art or jewelry featuring a killer whale is considered a most appropriate gift of romance or a present for an individual who brings harmony into one's life.

Clint Leung is owner of Free Spirit Gallery ( http://www.FreeSpiritGallery.ca), an online gallery specializing in Inuit Eskimo and Northwest Native American art including carvings, sculpture and prints. Free Spirit Gallery has numerous information resource articles with photos of authentic Inuit and Native Indian art as well as free eCards.

The Jewelry Box: a perfect companion to all your precious valuables

Angela Davis

A jewelry box is the perfect companion to all your beautiful jewelry pieces. You can use it not only for keeping your ornaments but also for storing those precious trinkets and items which you care for very deeply.

There are some things which cannot be evaluated in terms of money, these are small fragile things which in some way have touched your life and are of immense significance. A jewelry box is a safe haven for all those little things. A place where you can keep those small treasures which cannot be bought with money.

A good jewelry box is most often a beautiful handcrafted piece. It is available in various finishes and textures. Starting from warm mahogany wood, rose wood, to matt silver, there is a jewelry box in almost every conceivable material and color. Some of these materials used for the creation of your jewelry box include wood, glass, metal, and porcelain. The one that most are accustomed to is the wooden flip top lids with the musical song that lightly plays in the background. However, there have been changes and improvements in the making of a jewelry box, and there are now very beautifully made wooden jewelry boxes made from dark cherry wood, and there is now also style of jewelry box that is being made from carved and polished marble.

You can choose from a very wide range and pick one which suits your taste and pocket at the same time. The jewelry box has a soft lining of velvet inside, such that the precious things you store in it are not damaged in any way. Some are antique pieces, which have been crafted by master craftsmen and are collector's items. Others are made by established firms who specialize only in making these. Still others can be found at local stores made by individual craftsmen or by bulk manufacturers.

If you are to purchase a jewelry box for yourself, or as a gift for some body else, it is important to know what kind you want and what kind is out there on the market, and which one suits you the best to fulfill your needs.

A jewelry box is a wonderful possession to have and to hold your valuable items. It is a wonderful way to hold your jewelry and each box has the potential to be your own, personal piece in which not only can you store valuable items but also the memories associated with it. It is not just a place to house your treasured valuables; it is also a beautiful piece which can be passed on from one generation to another as a precious heirloom.

A jewelry box is available in various price ranges starting from those that are commonly available in stores to unique pieces which can be bought only in renowned auction houses. Whatever your choice, the jewelry box is a beautiful object to have and to give as a gift.

It is one of those unique pieces which bring to mind an old world charm. There is an intriguing sense of timelessness and a very rich heritage associated with a jewelry box. In a way it is the caretaker of our individual legacy. A place cherished and suffused with the warm glow of memories.

Looking for information about Jewelry?
Go to: http://www.merryjewelry.com
'Merry Jewelry' is published by Angela Davis -
The Complete Jewelry Resource Directory
Check out more Jewelry articles at: http://www.merryjewelry.com/archive


Vacationing Tips to Protect You and Your Family
Jordan Walt

A.I.C. Insurance Agency Offers Vacation Tips to Protect You and Your Family
Milwaukie, OR Feb. 28, 2005 - Vacations should be a time spent having fun and relaxing. By taking a few extra precautions while traveling, you can prevent yourself, or your friends and family, from being a victim of crime. A.I.C. Insurance Agency and Travelers, a leading provider of auto and homeowners insurance, offer these safety tips to help you, your friends and family have a fun and safe vacation:
� Do not carry large amounts of cash. Use traveler's checks that can usually be replaced within 24 hours.
� Use ATMs only during daylight hours. If you must use one after dark, try and find a well-lit, busy area such as a grocery store.
� Leave copies of trip information with a friend or family member at home. This includes credit card numbers, passport numbers, plane tickets and itinerary
information, and phone numbers for your credit card companies.
� Keep credit cards, cash, passport, and plane tickets separate.
� Wear a "money purse" underneath your clothes that contains passport, phone numbers for credit card companies, and a small amount of cash, should your wallet get stolen.
� Carry a "dummy" wallet in your back pocket containing $20 which, if you were to be mugged, would satisfy the robber without draining all of your funds.
� Have your mail delivery stopped while on vacation. If you have a neighbor
retrieving mail and newspapers while you are away, ensure that they will be there
every day. Nothing says an empty house like a stack of mail or newspapers at the front door.
� Do not assume your personal documents are safe in your hotel room. Lock them in a safe while the room is unoccupied.
� Have separate ATM, debit and credit cards and make sure that you need a PIN for in-store use of a debit card, not only for the ATM.
� For women, do not hang purses on the back of bathroom stall doors. It is very easy for someone to reach over the door and grab it.
� Leave your regular checkbook at home. If your checks are stolen, it's difficult to cancel them and track their use as you would a credit card. Plus, if someone reorders checks in your name, you won't realize it until you receive your bank statement.
� Only carry credit cards that you will need on vacation. Leave cards for particular department stores or things like gas cards at home.
� Remember that your credit card number is on your plane tickets, so treat them as you would a credit card.
� Cover ATM key pads when entering your PIN. People could be watching over your shoulder, or even from a distance, and then later attempt to steal your wallet and use this information.
� Use common sense when traveling. Do not draw attention to yourself as a tourist. Avoid reading maps in a busy, high-traffic area, carry your camera in a tote bag rather than the carrying case, and do not flaunt large amounts of cash when removing money from your wallet or pocket.
Your homeowners, condo or renters insurance policy may cover loss or damage of your personal items while traveling, up to specified limits. Take time before you go on vacation to compile a personal property inventory, which helps determine replacement cost of lost items. Document each item's year of purchase and original price. Items that may exceed policy limits, such as jewelry, cameras and golf equipment, need additional protection such as Travelers valuable items insurance. To ensure you have the coverage you need, contact your independent insurance agent.

Established in 1995, AIC Insurance Agency is an independent insurance agency offering a full range of insurance products including auto, home, life, commercial, and more.
For information and quotes on insurance coverage, please visit AIC Insurance Agency at 14000 SE Johnson Rd. Ste.210 in Milwaukie, OR, or call 503-653-8287.
Travelers, the second largest writer of auto and homeowners insurance through independent agents, is a member of St. Paul Travelers, a leading provider of property casualty insurance and asset management services. For more information, visit www.travelers.com


Graduate of Oregon State University, and independent insurance agent in Oregon.

Endless Beach Wedding Themes

Cindy English

If you are considering a beach wedding, the ideas are as endless as your imagination!

One thing about choosing a beach wedding theme is that it allows you total creative freedom. Depending on the time of day, the beach can set the mood. At sunrise or sunset, it is a place of serenity, beauty and romance. Mid-day, it is the hub of excitement, activity, and fun. By nature, a beautiful scene has already been set for you. There is no need for many decorations! Are you planning an intimate wedding with just a few guests? Let the beach help you set the stage for your romantic wedding ideas with a dawn or dusk seaside ceremony. The sunrise or sunset will provide a spectacular background for your wedding photos.

On the other hand, if you want to "tell the world" and have a large gathering of people, consider a mid-summer day "beach-side bash" or fantasy beach wedding that includes your guests. That's the fun part of a beach wedding - your guests can participate. Everyone has fun!

Here are a few ideas to get you started...

* Be Cinderella with your Prince Charming. Have him place the "glass slipper" that fits on your foot as a symbol of your perfect union. You could hire a professional sand sculptor to build a beautiful sand castle as a background for your fairytale theme. Leave in a horse drawn carriage.

* Have a Pirate Wedding. Rent costumes and decorate with treasure chests fake gold coins and jewelry. Have a real treasure hunt. When you leave, sail off into the sunset.

* How about an "I Dream of Jeannie" beach wedding theme? Decorate with pretty, colorful bottles in the sand like the one she was found in. At the end of the day, disappear in a cloud of smoke!

* A Western beach wedding theme would be fun! Many beaches allow horseback riding. The reception could be a good old fashioned fireside "camp out" under the stars. Leave on horseback.

* Have a Rainbow Wedding. Create a rainbow to wed under out of brightly colored helium filled balloons tied together. Hold them down with the "pots of gold" at each end. Have everyone bring a colored umbrella to decorate the aisle with. Great back plan up in case it rains!

* Butterfly weddings are popular. Shades of yellow and orange with butterflies woven amongst the flowers in your tiara and bouquet would be beautiful. Use butterflies as boutonnieres for the guys.

* A Surfing theme would be neat. Of course surf boards and "The Beach Boys" come to mind here!

By the way...

Don't rule out you beach wedding ideas because you don't live near an ocean. The definition of a "beach" is - "the shore of a body of water, especially if sandy or pebbly". That includes lakes and rivers. For that matter, you may have a "beach" right by your swimming pool. There are no rules. Be creative!

It is your beach wedding...it can be anything you want it to be - wherever you want it to be! Most of all...have fun!



Cindy English is the publisher of:

Beach-Wedding-Themes.com
Beach wedding themes full of fun, fantasy and romance!

All-Florida-Beach-Weddings.com
Plan your wedding celebration in Paradise!

© Copyright 2005 by Cindy English



Threader Earrings -- a Fashion Jewelry Success Story
Sam Serio

New jewelry fashions need several factors going for them if they are to succeed. These include aesthetics, price, timing, and maybe even just sheer, plain luck. Threader earrings seem to have all these qualities in abundance. Also known as earthreads or ear strings, threader earrings have a very large following, especially among the young set, who think that they are and cool.

Threader earrings are exactly what they sound like: a length of a thin chain that the wearer threads through one or more ear piercings. The chain is attached to a small metal bar - called a lead -- on one end, and the other end is adorned with decorative materials such as gems, beads, or crystals. The wearer first inserts the lead, slides the chain through the piercing and then just lets the earring dangle. Threader earrings are especially attractive in individuals with two or more earlobe piercings because they can mix and match designs, and even knot or weave the chains of the threader earrings together to create a funky effect.

The chains used are very thin, delicate and light. They usually measure from three to five inches and are often made from metals such as gold vermeil and sterling silver. Influenced by the decorative ornaments used, the themes of threader earrings' designs range from the playful to the sophisticated. Pearl embellishments impart a sense of elegance, while multicolored vintage crystals or flashy glass beads make threader earrings perfect for casual wear.

Young celebrities, or those counting themselves as members of the X and Y generations, are ardent wearers of this type of ear fashion. The young and famous seen at highly publicized events wearing threader earrings include actresses Hilary Duff, Alicia Silverstone and Lindsey Lohan, as well as musicians such as Alicia Keys, JoJo and Kelly Clarkson.

Ear strings are an example of successful, contemporary fashion and they have the makings of something that is here to stay. They are functional, easy to wear and easily customizable; with just a little practice, they are easy to make. Threader earrings join other jewelry items that are instrumental in bringing out a person's sense of fashion and style.


For more information on jewelry and gemstones, we cordially invite you to visit www.morninglightjewelry.com to pick up your FREE copy of "How To Buy Jewelry And Gemstones Without Being Ripped Off." This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at www.morninglightjewelry.com.

e-Business Trends of 2004

John Evans

2004 was a huge year for E-businesses, as record number of
entrepreneurs decided to make their dream a reality and start
their own business. Working as your own boss is a huge
responsibility and can be extremely time consuming, as you
are essentially running a one person show. However, that
being said, the rewards far outweigh the amount of hard work
that must be put into starting your e-business. Instead of
struggling with office politics, difficult co-workers, and
unruly bosses, you can work out of the comfort of your own
home. Similarly, you can arrange your work schedule around
your life and your current responsibilities. For this
reason, many individuals who are unable to work traditional
hours choose to start their own e-business. Additionally,
individuals who are currently employed may wish to start
an e-business to add an income in addition to their work
salary. Before you dive in to the world of
entrepreneurship, you may wish to carefully review the
e-business trends of 2004. The year proved tremendously
successful to starter e-businesses in addition to current
web businesses. The internet is a continuously growing
entity with a huge number of customers who regularly
purchase items through the numerous retail websites. To
find the audience you should gear your website for,
consult an entrepreneurship textbook online or one of the
many available websites.

The most obvious trend is retail sales. Whatever you
choose to sell, you will find a willing customer on the
internet. Many creative individuals choose to sell
handmade items over the internet in order to turn their
hobbies and passions into a viable income. From original
jewelry to one of a kind artwork, creative and craft items
are a hot seller. Regardless what your business is
selling, properly advertising your wares will make all
the difference. You could be selling the best item ever
made, but if it is buried within a website afloat in the
massive sea of the World Wide Web, no one will ever find
your product. However, if you advertise in the correct
places, your e-business is sure to take off.

Another popular trend for e-business in 2004 was the rise
in web services. Individuals with technical skills
suitable for the internet have been relishing the success
of the e-businesses. These services can vary from
technical support to graphic design to web hosting.
Many successful e-businesses involve individuals who have
the technical know-how and the right equipment to host,
design, create, and maintain websites. Especially in this
technical age with a great deal of individuals bringing
their lives and businesses to the World Wide Web, the
know-how to create websites is an extraordinary talent
that can be quite lucrative.

The web log, or blog, has reached its pinnacle in 2004.
Serving as an online journal or diary, everyone from the
New York Times to the next door neighbor has embraced this
new medium with open arms. Finding individuals to host,
write, and maintain these blogs has been a surprising trend
of 2004. All businesses from accounting to zoology have
jumped on the blog bandwagon, but many do not have the time
or staff to create and maintain this new-found medium. This
niche has been slowly filled by individuals who will take
care of all sorts of blogging needs, although there is plenty
of room left for those individuals who wish to take on this
project for their own e-business.

Whatever your choose to focus your e-business on, your
execution will directly affect your success. Doing your
research upfront will save you a great deal of time with
hassles and headaches when unplanned events arise.
Furthermore, carefully planning your business will allow
you to set specific goals and deadlines to ensure you have
covered all your bases when dealing with customers and
clients.

John Evans runs http://www.SuccessAlert.com,
and has written the book Success Alert - Conversations with Successful Internet
Entrepreneurs which has been widely acclaimed in a variety of online and print
media. If you're interested to build
a home internet business this book is an absolute must-read!

Wholesale Jewelry Trade Secrets #1
Eugenia Bivines

The #1 trade secret that jewelry stores don't want you to know is that the
weight of the gold in gold jewelry makes up the majority of its cost.
This rule applies to all precious metal jewelry, including silver and platinum.
In the US, jewelry is weighed in grams. Some jewelry stores display the
actual weight of each piece, while others do not.

Why don't some jewelry stores want you to know the actual weight?
Because the easiest way to make gold jewelry cheaper is to use less
gold and make it lighter. The main problem with using less gold is that
the jewelry will usually be weaker and more likely to bend.
Some jewelry stores that do not display the weight say that "fine jewelry"
is not sold by the weight. Jewelry stores are not supermarkets, right?

How can this secret help you to make better decisions buying jewelry?
Whenever you are shopping for precious metal jewelry, the first thing you
should figure out is the price per gram. The average price per gram that
we have found at the mall is $28 per gram for 14k gold, $36 per gram for
18k gold, $3 per gram for silver, and $75 per gram for platinum.

Knowing the price per gram will help you compare apples to apples.
It is easy to compare prices for two gold bracelets if they are the same weight,
style, and quality. But this is hardly the case.

Most jewelry stores have very similar items that differ greatly by weight and
price. So in order to compare apples to apples, you must find the price per

gram at each store. As long as the quality and style are similar, the store with

the lower price per gram is always a better value. By negotiating with a sales

person based on price per gram, the sales person will know that you are a

knowledgeable jewelry buyer that cannot be duped.

The price per gram concept also applies to diamonds. All diamonds over $1000 should

come with a GIA certificate rating. When comparing two diamonds of the same rating,

the lower price is always a better value.

Trade Secret #1 Summary
[X] Weight of jewelry determines value
[X] Retailers purchase precious metal jewelry priced per gram, so should you.
[X] In order to compare apples to apples, always figure out the price per gram



Eugenia Bivines, MO USA
Publishing information to help increase your bottom line by
way of free resources.